cosmetics need shampoo label of first product (hopefully many more to follow)
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Verpackungs-Design Kurzbeschreibung
we are starting this new project with the creation of the first of a range of shampoos: Design of facing comprehend creation of logo and facing of the product, we want to achieve a brand recognition and facing that makes our product and product stand out, see briefing attached.
We want to have a degree of personality but also give a tone of professional brand.
If project takes off, then more product to design and more resources available.
Zielmarkt/( -märkte)
consumer looking for a professional shampoo but not at hairdresser at convenient price and size (1 litre with pump) bottle of white plastic
Industrie/Einheitstyp
Cosmetics
Farben
Vom Kunden ausgewählte Farben für das Logo Design:
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- as this shampoo is for damaged hair, green colour is the one that symbolise this category see Kerastase Resistance
- we want that the bottle stand out from the crowd and that people get that is a professional brand so the logo proKare must be seen and the colour most make a difference in the shelves
Schön zu haben
- good balance between some personality and & professional
- not too white (as will not stand out in white products shelve) but not too colour as they may then merchandise in the shelve with coloured product
- big fonts easy to read
Sollte nicht haben
- too clinical, to boring,