Health care startup that needs to WOW bone marrow doctors with presentation brochure
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We need a brochure to compliment our in person presentation to Transplant Hospital Directors. The design needs to feel contemporary and clean. We need to convey a very professional operation that embraces technology. We want to break in as a modern company in an industry that has historically been non-profit and a little dull.
Our website is hemeos.com
I've included an early brochure we had from our site. We like our logo. The "Hemeos blue" in the logo is #7CD9DA in Microsoft Office products
I envision the brochure having two folds to reveal three pages. Ive added some of the text and images we will use.
The charts and graphs included in the attached ppt. can be modified by the designer but we want to capture the information in the final design.
Zielmarkt/( -märkte)
Transplant Center Physicians
Industrie/Einheitstyp
Healthcare
Farben
Vom Kunden ausgewählte Farben für das Logo Design:
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- a foldout brochure with at least three pages.
- Emphasis on our key competitive advantages, minority donors (80%), predominantly male (70%) and average age 21. This needs to be emphasized.
- I want to show that we will be a cost leader in the industry as well.
Schön zu haben
- I like the idea of a pocket or some means to attach a personal letter to clients on the inside. Not sure if that would work with the flow of the document.
- Websites whose design we LOVE:
- http://www.pascalmetrics.com/solutions/overview/
- http://navantigroup.com/
Sollte nicht haben
- I dont want plain stock photos of people looking straight at a camera smiling. This feels like a non-profit trying to elict sympathy. Compassion for patients in a core value of the company, but it should still feel like something that is modern and new and a change to the current industry