• US$400

• 98 Designs

• 23 Designer

Logo-Design Kurzbeschreibung

For my design, I want to keep it simple, have a powerful, by very professional, clean brand – we are a Professional Services Company selling to Professionals (think lawyers, CPAs, bankers, and medium and large business owners). We are not a B to C brand.

The fastest way to give you a feel of what I’m looking for is to give you a couple of websites that represent the best of what I’m competing against. You will see their look and feel. I need my logo to begin to frame the look and feel for my brand.

http://www.allequipmentappraisal.calls.net/

http://www.brumbaughappraisals.com/Home.aspx


This one includes brokerage.
http://www.davidbalkun.com/brokerage.php


The following website was put together for fee by an “industry expert” who believes that this has everything you need to sell this kind of work – it’s terrible.

http://jeffthompsonappraisals.com/Home.php

The only thing not in these is the Project Management offering – we will project manage the removal, disassembly, storage and shipping to your buyer to provide a turnkey service to sell, move and collect cash for your equipment. We will handle the hiring and payment to all sub-contractors / trades and shippers (including ensuring that all insurance requirements are met) to facilitate the smooth and orderly sale of your unwanted machinery and equipment.

I want the look and feel and impression left to be that of a to flight, very professional, niche / boutique firm in this space – something that would appeal to top firms / bankers / NY type private equity guys.

The first thing is that I need a Brand – firm’s name is Certified Appraisal & Brokerage, LLC the DBA (at least in a practical sense) is Certified Machinery & Equipment Appraisal and Brokerage. I have secured the domain CMEAB.com.

I’m thinking something that looks like a bankers card – crème colored, laid card stock, very classic looking with a killer logo of some sort.

I’m happy to refine this but instead of directing too much, I’d really like to work with a great designer who wants to be creative and move the industry forward and stand out from the crowd.

Aktualisierungen

Please remember that this is a professional service selling to bankers, lawyers and CPAs - this brand needs to speak to them on a peer level. 

What would resonate with a Senior Loan Officer at Well's Fargo's commercial lending unit? My services help them manage or offset risk but understanding the value of the collateral or help them sell it if someone defaults on a loan. 

Dry stuff, so we are walking a fine line between coming up with something creative and impactful and something that is staid and old school professional services. 

Another place to look is http://www.cravath.com/ which is one of the largest law firms ... you will see how little branding they actually consider in how they present themselves. 

Ernst & Young (accounting and consulting) does a much better job (www.ey.com). 

Jeff
Added Tuesday, March 25, 2014

Maybe the tag line:  "Sound"

Referring to the follow two definitions

1)  having no defect as to truth, justice, wisdom, or reason: sound advice.

2)  to examine or investigate; seek to fathom or ascertain: 

Might this stir up some creative juices?

Added Tuesday, March 25, 2014

Industrie/Einheitstyp

It Company