Design Concept - Digital Roadside Signage

Hier ist was ein Geschäft in Australia für sein brochure design vorgenommen hatte.

We need a design concept to convey the benefits of our digital roadside signage product. It will be used in various sales kits.

The product is a large 30square metre digital road sign, 10:3 widescreen aspect ratio on the side of a city's busiest intersection. The purpose is to sell advertising to consumer brands. We need the design to convey two thing:

1. The crisp, colourful digital functionality of the screen to set it apart from static signage. Think of it as a large television screen eminating colourful brand advertising messages. Use of sharp and colourful messages eminating from the screen, perhaps in a layered collage will represent the screens ability to display backlit, rotaing advertisements.

2. That it will be displayed to high vehicle traffic numbers. Consider using vehicle light trails or something that conveys drivers visibly looking at the screen.

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