Elegant, Tshirt Primary Target Market 1. Muaythai / Combat Sports / Fitness Enthusiasts • Males and females aged 18-40 who actively train in Muaythai, MMA, BJJ, kickboxing, or other combat sports. • Live an active lifestyle and want apparel that transitions from gym to street. • Look for functional, durable clothing with authentic fight culture vibes. ⸻ 2. Streetwear Fashion Enthusiasts (Urban / Hypebeast Culture) • Young adults aged 16-35 who follow streetwear trends and urban fashion culture. • Interested in brands that offer unique designs and cultural depth (similar to Supreme, Venum, Boxeur Des Rues, BAPE). • Seek bold, statement pieces that combine modern street style with traditional Thai elements. ⸻ 3. Sports & Cultural Tourists (Visitors to Thailand) • International tourists aged 20-45 who visit Thailand and are fascinated by Muaythai and Thai culture. • Want apparel that is meaningful and wearable, not just a souvenir. • Looking for authentic, cultural fashion pieces that reflect their experience with Muaythai. ⸻ Customer Lifestyle • Active: Regularly train in fitness, combat sports, or engage in physical activities. • Street Culture: Enjoy urban fashion, attend festivals, events, and live an on-the-move lifestyle. • Culturally Proud: Either proud of Thai heritage or deeply interested in Asian culture, especially modern warrior identity. • Urban & Travel Ready: Live in cities or travel frequently, need comfortable, versatile clothing that stands out. ⸻ Secondary Target Market • Fight Fans (Muaythai / MMA / UFC Enthusiasts): Fans who follow combat sports but may not train themselves, yet want to represent the fighter spirit through fashion. • Influencers / Artists: Content creators, designers, or performers who are involved in street culture, combat sports, or cultural arts and seek distinctive fashion pieces. ⸻ Brand Focus Summary: • Gym-to-street apparel blending Muaythai culture with modern streetwear. • Designs that are raw, powerful, and tell a story. • Targeting individuals who are fearless, bold, and culturally connected. Apparel Design

Alan Nugraha, an Indonesian designer, created this Spielerisch, Primary Target Market 1. Muaythai / Combat Sports / Fitness Enthusiasts • Males and females aged 18-40 who actively train in Muaythai, MMA, BJJ, kickboxing, or other combat sports. • Live an active lifestyle and want apparel that transitions from gym to street. • Look for functional, durable clothing with authentic fight culture vibes. ⸻ 2. Streetwear Fashion Enthusiasts (Urban / Hypebeast Culture) • Young adults aged 16-35 who follow streetwear trends and urban fashion culture. • Interested in brands that offer unique designs and cultural depth (similar to Supreme, Venum, Boxeur Des Rues, BAPE). • Seek bold, statement pieces that combine modern street style with traditional Thai elements. ⸻ 3. Sports & Cultural Tourists (Visitors to Thailand) • International tourists aged 20-45 who visit Thailand and are fascinated by Muaythai and Thai culture. • Want apparel that is meaningful and wearable, not just a souvenir. • Looking for authentic, cultural fashion pieces that reflect their experience with Muaythai. ⸻ Customer Lifestyle • Active: Regularly train in fitness, combat sports, or engage in physical activities. • Street Culture: Enjoy urban fashion, attend festivals, events, and live an on-the-move lifestyle. • Culturally Proud: Either proud of Thai heritage or deeply interested in Asian culture, especially modern warrior identity. • Urban & Travel Ready: Live in cities or travel frequently, need comfortable, versatile clothing that stands out. ⸻ Secondary Target Market • Fight Fans (Muaythai / MMA / UFC Enthusiasts): Fans who follow combat sports but may not train themselves, yet want to represent the fighter spirit through fashion. • Influencers / Artists: Content creators, designers, or performers who are involved in street culture, combat sports, or cultural arts and seek distinctive fashion pieces. ⸻ Brand Focus Summary: • Gym-to-street apparel blending Muaythai culture with modern streetwear. • Designs that are raw, powerful, and tell a story. • Targeting individuals who are fearless, bold, and culturally connected. apparel design on 23rd April, 2025 for a business in Thailand. The apparel design was designed using a Skript font style for the project 'MAVINN Muaythai Streetwear'.