My design philosophy is this: don't add too much water to your Kool-Aid, it dilutes the flavor. My designs have impact, an identifiable message and ze ...more My design philosophy is this: don't add too much water to your Kool-Aid, it dilutes the flavor. My designs have impact, an identifiable message and zero room for distractions. Anything beyond that only detracts from the flavor, and makes for watery Kool-Aid. hide