I like to keep my designs simple because anyone viewing a design is there for the content and I like to cut out anything that's not necessary. My desi ...more I like to keep my designs simple because anyone viewing a design is there for the content and I like to cut out anything that's not necessary. My designs are often flat because shadows and shading techniques are overdone so I tend to avoid using shadows and shading wherever possible. I always aim to provide something that viewers often don't see because being different makes you more noticeable and unique. hide