As a graphic designer, I feel that there is a need for proper visual communication to be conveyed through pleasing aesthetics that acknowledge the rul ...more As a graphic designer, I feel that there is a need for proper visual communication to be conveyed through pleasing aesthetics that acknowledge the rules of graphic design, while at the same time, challenge the limits of those rules to rise above a subject’s face value. I graduated from California State University of Northridge with a major in graphic design, and a minor in marketing. I chose this field through my passion for art itself. I originally began with fine art and illustration, with my love for elegant line work, gestural drawing of human figures, being able to fully grasp the concept of any subject through a simple or complex image, utilizing the elements and principles of art. However, I felt a drive to pursue the digital realm in visual communication; being able to use my art to function in society, to tell a story, and even persuade. Success is apparent in my work due to the use of client empathy, a process of construction and critical thinking. It communicates a message that’s easy to understand and makes the viewer think deeper than before. Most of all, my work is successful when it effectively uses the basic elements and principles of art itself. With my work, I tend to push the envelope and see just how far across the boundaries I can go. I’m not afraid of failure. I prefer to fail, learn, then succeed. hide