We've all seen how the Internet has impacted the business-to-consumer (B2C) world of selling. Online stores, marketplaces, auction sites and portals h ...more We've all seen how the Internet has impacted the business-to-consumer (B2C) world of selling. Online stores, marketplaces, auction sites and portals have created a new information-based economy where web-based searching activity "Google-ing" signals the start of the buying process.  Consumers today - and we are all consumers, have shown their preference for sourcing information using electronic searches over time-intensive paper-based alternatives. Today, we expect to have information at our fingertips. Despite the fact that the web makes information instantly available at a low cost, business-to-business (B2B) commerce lags behind B2C in adopting technologies that fully leverage the Internet, or "web," as a viable marketing channel. Why? Until very recently, deployment time and technical complexity associated with adoption of web-based commerce solutions placed it out of reach for the more modest budgets and IT resources of mid-market companies. At Web Creating Co we specialize in helping mid-market manufacturers and distributors leverage low-cost channels like the web into their sales and marketing strategy. Drawing on our expertise in programming languages and information technology (IT) we created a system for catalog production that eliminates the entire desktop publishing workflow by leveraging the Internet to dynamically create catalogs and other marketing collateral from a central repository of product information. The result is a faster, more accurate, and infinitely more flexible collateral creation process than can be achieved using workflows associated with traditional desktop publishing environments. In addition to dynamic catalog creation for print and web, we also offer: Website integration  - e-catalog for viewing on a website e-Commerce integration  - ability to sell products online through a secure website ERP integration  - enable the bi-directional flow of information to support easy updating and changes to product information. Consider these potential savings: Dynamic page layout reduces strain on graphic design departments.  Catalog pages automatically assembled based on user-defined criteria (SKU's per page, total pages, size format, etc.) all entered through easy to use graphical interface. Faster time to market with new product introductions.  Centralized product information repository means product additions, deletions and changes to product information are instantly available for publishing to your website and print materials. Interface provides global view of all product information.  Single source of centralized storage delivers reliable, accurate, and up-to-date product information from multiple sources. Secure 24/7 access over the web. Password protected access for a range of stakeholders: purchasing, product management, sales, marketing, graphics & creative agencies/personnel, and others. Reduction in graphics related production costs.  Workstations including computer hardware and software costs, software upgrade costs, and manpower associated with catalog design and managing product related information are all reduced or eliminated. hide