cinch" creative values the strong, simple idea. Take away the bells & whistles, the smoke & mirrors and if what's left still looks like a good ...more cinch" creative values the strong, simple idea. Take away the bells & whistles, the smoke & mirrors and if what's left still looks like a good idea, it's worth keeping. We apply this principle to everything we do here. Whether it's a logo, a wine label, an advertising campaign or what we're having for lunch. hide