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Wine Bottle Label
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Project: New Label for Egret Wine
Current Label Attached.
Sponsored by: Five Grapes (fivegrapes.com and Bonneau Wines, producer of Egret Wines)
Product Description:
Wine comes in both red (cabernet, zinfandel) and white (Chardonnay, Sauvignon Blanc). It is marketed to restaurants and mid priced retailers including Whole Foods, etc.) Wine is priced between $17 - $20 per bottle. The wine is in the medium price category and is intended for mid market appeal.
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Label Requirements:
• Noticeable among other labels when on a black bottle. White labels are most noticeable but all color choices are an option if the brand stands out and can be easily recognizable from 10 – 12ft.
• Has to appeal to Gen X - younger people. Contemporary. Must appeal to women who buy the majority of wine in the US.
• Has to be presentable at the dinner table...slightly sophisticated.
• Has to connect with the “Nationa…
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