Brand Identity for a new Start-up

Hier ist was ein Geschäft in Italy für sein graphic design vorgenommen hatte.

I would need to create the brand identity for my start-up company born this year. Specifically:
- Name
- Logo
- Font to be used
- Define and create a brand identity manual, including typography, color palettes, images and design styles to be used on all our platforms and marketing materials
My start-up is working on creating an application that will give citizens the ability to report problems they see within the municipality where they live. The problems will be displayed within an interactive map, where events created by nonprofit companies in the area will also be viewable. People will be able to see problems that are reported in the app and participate in events. Users will have a personalized profile with bio, photos and can receive medals upon completion of certain "missions."
What the brand wants to convey is community, social engagement, transparency, empowerment but also gamification. Mehr lesen