Develop Brand Assets for Little Beans Play Cafe

Hier ist was ein Geschäft in United Kingdom für sein graphic design vorgenommen hatte.

Project Overview:
Little Beans Play Café is a family-friendly space that blends a relaxed coffee shop atmosphere with engaging play areas for young children. Our brand identity needs to feel calm, sensory-friendly, and approachable for parents while being playful and warm for children. We want a cohesive brand system that can flex seamlessly across signage, website, uniforms, printed materials, and social media.

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Brand Positioning:
• Aesthetic: Calm, neutral interiors with pastel tones to create a relaxed, sensory-friendly environment.
• Tone of voice: Simple, honest, and direct — never loud, gimmicky, or sales-heavy.
• Visuals: Natural, hand-drawn illustrative style with light use of colour and photography that reflects the feel of the space.
• Consistency: Branding must carry across signage, website, staff uniforms, printed materials, and social media presence.
• Typography: Bold yet rounded, striking a balance between approachability … Mehr lesen