Haven logo design for business support service

Hier ist was ein Geschäft in Australia für sein graphic design vorgenommen hatte.

I need a logo, colour pallette and design elements. Haven is a service that provides business support for independent therapists and small therapy agencies. Haven does all of their backend systems and processing so that the therapist can just see their clients and doesn't have to do any of their own invoicing, policies and other legalities. The target audience are psychologists, occupational therapists, physiotherapists etc. Think of it like a business-in-a-box or one-stop-shop for therapists that does everything for them. In focus group the therapists all said they think of Haven as a "safe haven" like a cottage in the woods (weird visual for something that's very structured and deals with finances and legal stuff - but that's what they said). I want to depict the idea of them being supported by a very complex system that is presented cleanly and simply because that's what it is, behind the scenes is a complex web of interconnecting infrastructure, but the therapist doesn't see that,… Mehr lesen