Coalition logo for contact lenses prices

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Logo-Design Kurzbeschreibung
Coalition of contact lenses wearers concerned about price of product.
• Unilateral Pricing Policy or “UPP” is an anti-competitive, price-fixing policy that contact lens manufacturers are using to help their bottom line at the expense of the nearly 650,000 Illinoisans who rely on contact lenses to correct their vision.
• UPP allows contact lens manufacturers to dictate a minimum price at which their products must be sold. If a retailer chooses to sell the manufacturer’s product for less than the price it has set, the manufacturer will stop selling the product to the retailer.
Why are manufacturers using UPP?
• The only choice consumers have had in purchasing contact lenses is to shop around for the lowest prices, often turning to discount retailers like 1-800 CONTACTS. But now, due to UPP, that is no longer an option.
Industrie/Einheitstyp
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Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- some type of a "vision" image.. eye shape (for contact lenses)
Schön zu haben
- Comfortable colors