Shoe retailer needs to update their logo

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Logo-Design Kurzbeschreibung
We need to renew our logo since its been the same for quite a while; the logo is used for signs, bags, website and accessories sold in our shoe stores.
We sell over 200 brands of shoes, we exist since 1890.
Our reputation comes from our emphasis on quality (product and service), our creativity (exclusive shoes, artsy catalogues etc.)
La Botte Chantilly historically is a cavalry boot; and we have been using the BOOT in the logo since the creation of the store.
However we are now selling clothes as well as shoes. (casual, everyday wear)
To see our websites and current logo
www.la-botte.com
History of our store (ENGLISH)
http://www.la-botte.com/history.shtml
Target
We sell shoes for the whole family, from babies to women or men’s.
We do not sell sport shoes.
Constraints
Logo needs to fit in a square
Only 2 colors maybe used
The final design should consist of a Logo and the text 'La Botte Chantilly'
The orignal logo of the boot can be modernized or totally changed.
Our old logo is attached just as a reference. The tag line will be changed as well so do not worry about it.
Feel free to contact us, should you need any precisions
Zielmarkt/( -märkte)
We sell from toddlers to adults, men and women
Industrie/Einheitstyp
Store
Logo Text
La Botte Chantilly
Logo Stile, die Sie interessieren können
Emblem-Logo
Logo eingeschlossen in einer Form



Pictorial / Combination-Logo
Ein reales Objekt (Text optional)



Abstraktes Logo
Begrifflich / symbolisch (Text optional)



Figuren-Logo
Logo mit Abbildung oder Zeichen


Lettermark-Logo
Kurzwort oder Buchstaben-Logo (nur Text)



Zu verwendende Schriftarten
Andere Schriftarten erwünscht:
- line narrow, art deco, whatever you see fit
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- Fit in a square - INCLUDING LOGO TEXT
- 2 colors - It does not have to be the current ones
Schön zu haben
- - Use of police is up to you, we have been using lane narrow for a while.
- - Use of a boot ( or stylized boot) is recommended but not mandatory (we used to be shoes only but now we sell clothes and accessories )
- - Something out of the ordinary