Children and Learning Flashcards Boutique Needs a Logo and Brand Identity
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Logo-Design Kurzbeschreibung
We need a brand design for a new startup in Melbourne called 'Learn Presto'.
We're positioning ourselves as simply being "The Flashcards Company" - focused on simply selling traditional flashcards.
'Learn Presto' is about fast ('presto'), fun and friendly learning with traditional flashcards.
The logo needs to become the foundation of the new brand voice we're hoping to establish. (Subsequent need to produce related digital assets such as stationary, website, social platforms' design, etc, to follow)
The final design (and thus the brand voice) needs to be fun, fresh, educational/smart, child/parent friendly and perhaps a little cheeky.
The target audience will mainly be
i. Parents of toddlers & children.
ii. All students of learning in general (astute).
Colors to consider: *Pastel* colors Green, Blue, Orange & Yellow
Supporting Slogan to consider: "The Flashcards Company"
Note: Website currently under construction but will live here:
http://www.learnpresto.com.au
Zielmarkt/( -märkte)
i. Parents of toddlers & children.
ii. All students of learning in general
Industrie/Einheitstyp
Boutique
Logo Text
Learn Presto
Logo Stile, die Sie interessieren können
Pictorial / Combination-Logo
Ein reales Objekt (Text optional)
Abstraktes Logo
Begrifflich / symbolisch (Text optional)
Figuren-Logo
Logo mit Abbildung oder Zeichen
Zu verwendende Schriftarten
Farben
Vom Kunden ausgewählte Farben für das Logo Design:
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- Separate Logo to Logo Text (see attachment for at least one desired configuration we'd like to see).
Schön zu haben
- Candidate Logo Ideas to explore:
- 1. Flashcard - Simple & Clean. Like Dominos Icon of Domino's Pizza. Its a clean, simple and obvious that its a domino. Consider a single flashcard or stack or 3 flashcards.
- 2. Head/Brain thinking - Like Lumosity Company Logo/Icon. Illustrates someone is thinking or learning (developing their brain). Perhaps with a floating flashcard(s).
- 3. Wise Owl with Glasses and/or Graduation Hat holding a flashcard - old classic and cliché but its clear its about learning and/or becoming smarter.
- Good opportunity to use pastal colours in logo.
- Naturally open to other variants that reflect the brand voice we're after.
Sollte nicht haben
- Avoid looking too babyish. Child/Parent friendly but also appeals to students.