Banner creative

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Dieser Kunde bekam 15 Banner-Designs von 7 Designern. Dabei wurde dieses Banner-Design Design von neboica als Gewinner ausgewählt.
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Banner-Design Kurzbeschreibung
For the purposes of running banner advertising in Singapore, UNICEF would like to develop banners for this campaign with following specifics:
- 2 dimensions: 234x60: GIF/JPG, 30KB, Animation duration up to 15 seconds; 160x600: GIF/JPG, 40KB, Animation duration up to 15 seconds
- campaign: general appeal for one time donations
- UNICEF logo to be placed inside banners
- photography to be provided by UNICEF
These banners would lead to a dedicated landing page on UNICEF's global fundraising website Supportunicef.org.
Zielmarkt/( -märkte)
Singapore, English language
Industrie/Einheitstyp
Advertising
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- - UNICEF logo
- CTA text:
You can make a difference for children. Support UNICEF - donate now!
(optional: You will save lives, protect childhoods and give children the chance to go to school.)
Call to action should ideally be quickly visible - the objective of these banners is to encourage donations so users should know this clearly.
Schön zu haben
- Our typeface is Univers – a Sans Serif typeface that is
clear and highly legible. The type alignment for all our
communication is flush left or justified. The Arial typeface should be used in cases where
Univers is not available.
For web-based applications, we use Univers in graphics
and Verdana font for all HTML text, including
body text, headers, captions, and links.
Use of alternative fonts is encouraged but avoid playful/childish and hard-to-read fonts.