Translation company needs a playful logo design

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Dieser Kunde bekam 79 Logo-Designs von 31 Designern. Dabei wurde dieses Logo-Design Design von jacbach graphics als Gewinner ausgewählt.
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We are a new translation company from Krakow, Poland. Our name is LinQ. We call it "linguistic intelligence"
Our Vision/mission:
We do not just test translators before allocating to our projects, but train them and give them real market skills, - because our clients (world leading companies in technical, pharmaceutical industries etc) are very quality demanding.
This is why we call ourselves "LinQ" meaning "linguistic intelligence".
At the same time, we'd like our brand to be rather playful and friendly to the clients and especially to our translators, because education should be fun!
Brand personality:
- necessity not luxury
- economical not expensive
- rather light than serious
- in the middle between formal and casual
- modern, not classic
- innovative and ground breaking, not heritage
- rather hi-tech industrial than homemade
- simple, not complex
- colorful, not black-and-white
- in the middle of subdued and bright
- rather masculine than feminine
- In the middle of quiet and loud
- rather discreet, not aggressive
Our tone and language:
- fun but not childish
- positive
- clever but not silly
- expert but not bossy
- confident but not cocky.
To whom we are speaking:
Our clients are corporate buyers who need their content to be translated. Type of content: legal, medical, technical and other special texts, it means safety-critical texts where human life may be at risk in case of error.
We are also speaking to our partners (freelance translators) and we want to establish loyal, friendly and mutually fruitful long-term relationships with them.
We are thinking about blue, grey, black and/or white colors on the logo.
We are open to your ideas. We see it as primarily text logo (however you may have a good idea of objects (not necessary). These objects may be associated with intelligence (lamp bulb, brain, gear or whatever - your ideas?). We also see our logo rather playful. Please see some attached examples (Gengo, Duolingo). We like rather rounded, smooth fonts, without sharp angles.. But not handwriting or too curly..
Zielmarkt/( -märkte)
To whom we are speaking:
Our clients are corporate buyers who need their content to be translated. Type of content: legal, medical, technical and other special texts, it means safety-critical texts where human life may be at risk in case of error.
We are also speaking to our partners (freelance translators) and we want to establish special family-like relationships with them. So, we wish to look friendly and playful (though not silly or unserious)
Industrie/Einheitstyp
It Company
Logo Text
LinQ
Logo Stile, die Sie interessieren können
Figuren-Logo
Logo mit Abbildung oder Zeichen


Wortmarke-Logo
Word oder namensbasiertes Logo (nur Text)


Lettermark-Logo
Kurzwort oder Buchstaben-Logo (nur Text)



Zu verwendende Schriftarten
Andere Schriftarten erwünscht:
- rounded fonts
Farben
Vom Kunden ausgewählte Farben für das Logo Design:
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Schön zu haben
- We are thinking about blue, grey, black and/or white colors on the logo.
- We are open to your ideas. We see it as primarily text logo (however you may have a good idea of objects (not necessary). These objects may be associated with intelligence (lamp bulb, brain, gear or whatever - your ideas?). We also see our logo rather playful. Please see some attached examples (Gengo, Duolingo). We like rather rounded, smooth fonts, without sharp angles.. But not handwriting, or too curly.. Bright, colorful (blue, white, grey, black preferred)
Sollte nicht haben
- Sharp angles or too curly font/no handwriting; do not use black and grey colors only