Logo Design for the Westwood Food Cooperative - the 1st Food Co-op owned by members of a low-income
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Dieser Kunde bekam 34 Logo-Designs von 16 Designern. Dabei wurde dieses Logo-Design Design von yulioantoni's als Gewinner ausgewählt.
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We need a logo for a food cooperative grocery store called the Westwood Food Cooperative. Westwood is a historically marginalized neighborhood in southwest Denver - the average lifespan is 12 years less than any other Denver neighborhood.
Despite the challenges the neighborhood faces, it also has big opportunities. With the help of a nonprofit organization called Re:Vision, over 400 families in the community have come together to begin growing food in their own backyards. The Westwood Food Cooperative is a grocery store that was started by residents of the neighborhood. Most of the residents of this community are immigrants from Mexico, Africa, and Asia. Although the store needs to cater to their needs first and foremost, we also want it to be a destination for all Denver residents who are seeking the best local food, and authentic prepared ethnic foods.
It will feature fresh, healthy food that is grown by the community, as well as food from local farmers. Although the food will be local and healthy, the WFC is not trying to be another 'yuppie' food co-op. It aims to remain authentic to the community - over 80% Hispanic - as well as represent the working-class families that have come together to start this store.
The final design should emphasize authenticity, it should be vibrant, and it should communicate community ownership (see brand brief). If possible, the design should incorporate some elements of Re:Vision's logo (attached).
Zielmarkt/( -märkte)
Please see attached brand brief
Industrie/Einheitstyp
Grocery Store
Logo Text
Westwood Food Co-op
Logo Stile, die Sie interessieren können
Emblem-Logo
Logo eingeschlossen in einer Form
Pictorial / Combination-Logo
Ein reales Objekt (Text optional)
Abstraktes Logo
Begrifflich / symbolisch (Text optional)
Figuren-Logo
Logo mit Abbildung oder Zeichen
Zu verwendende Schriftarten
Farben
Vom Kunden ausgewählte Farben für das Logo Design:
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- Feel of community, original, vibrant, feel.
Schön zu haben
- An emphasis on hands holding food. See attached photo for inspiration.