Logo for online retailer of automotive LEDs

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Dieser Kunde bekam 20 Grafik-Designs von 5 Designern. Dabei wurde dieses Grafik-Design Design von raph als Gewinner ausgewählt.
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Grafik-Design Kurzbeschreibung
Create new or modify existing logo. Goal is to create a memorable multipurpose logo that incorporates the company name either integral to the design or closely complementing it.
Company name is "One Way Light" which is a reference to diodes passing current in only one direction. The current logo incorporates the icon for a diode inside the outline of a classic LED with unequal leg lengths. I attempted to find a font that complemented the icon I drew.
Zielmarkt/( -märkte)
Automotive enthusiasts.
Industrie/Einheitstyp
Automotive
Zu verwendende Schriftarten
Farben
Vom Kunden ausgewählte Farben für das Logo Design:
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- No more than two colors plus black and be viable in grayscale.
- It should scale for use on product packaging, letterhead, and for online marketing.
- Must include an element that can be incorporated into an icon.
Schön zu haben
- Current design utilizes the common icon for a diode as well as the outline of a 'classic' diode. Use of this is acceptable, but I am open to any alternative that presents a professional appearance.
- I like the idea of using orange in the logo. I believe it would need to be complimented or contrasted by another color. I am open to possibilities.
- Attached are images of my current logo as well as a screenshot of images that I hope can provide inspiration.
- I have no firm guidance on text style or font, but prefer simplicity, wide lines, and boldness over complexity or more elegant lines.
Sollte nicht haben
- flowers, animals, etc