Pitch book for Capstone Real Estate Investors.
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Capstone Investors is a new real estate investment company focused on multifamily (apartment) investments along the San Francisco Peninsula (in other parts of the world it is also referred to as flats). We need a professional Pitch Book i.e. brochure (digital and print) to raise equity from private investors. Read about “pitch book” on Wikipedia. The profile of the investor is conservative and must qualify as an accredited investor. Think high net worth individuals, CEOs and wealthy retiring couples. The investor that is attracted to real estate invest because it is low risk, produce cash flow and provide solid returns over the long term.
The brochure should convey trust, be highly professional and be clean and crisp. I attach a PowerPoint doc to be used as a copy for the brochure. I also attach a brochure of Jones Lang – I like the look and feel, think it was designed with InDesign.
We will use the brochure at one-on-one meetings with investors where we will present on a laptop; we also need it in a format so that we can email it, print it and use it to be uploaded as a website.
I prefer the up and down scroll format (like you would do on a Mac) compared to PowerPoint but I am open to suggestions.
The photos I used in the PowerPoint presentation was found on the web, please use your own stock images.
Zielmarkt/( -märkte)
High net worth individuals
Industrie/Einheitstyp
Real Estate
Zu verwendende Schriftarten
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- See attached Power Point
Schön zu haben
- See attached JLL brochure, I like the look and feel.
Sollte nicht haben
- I am open to your ideas.