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High End Craft Beer needs a label design update
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Dieser Kunde bekam 68 Etikett-Designs von 22 Designern. Dabei wurde dieses Etikett-Design Design von dccp als Gewinner ausgewählt.
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C$240
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68 Designs
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22 Designer
Etikett-Design Kurzbeschreibung
We would like to update the design of our line of craft beer, named Charles-Henri. The brand name needs to stay predominant in the design. We initially launched with 2 flavours, but with the addition of the third product, we feel there is not enough differentiation between each flavour, and customers are confused in which flavour they are buying (BELGIAN WHITE, INDIA PALE ALE, and AMBER ALE are the current flavours).
We plan to launch a BLONDE LAGER product, but need the 4 products to be more differentiated between each other.
We are looking for the design of the 3 current products (and also the BLOND LAGER if possible) that would be more differentiated.
Aktualisierungen
Project Deadline Extended
Reason: Hello, I am still looking for options, so I am extending the dead-line by 5 days. Thanks
Added Friday, July 17, 2015
Zielmarkt/( -märkte)
Males (75%), 21 to 40.
Zu verwendende Schriftarten
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- All 4 labels need to be coherent between themselves, but more differentiated than the current design
Sollte nicht haben
- We don't want to completely "re-brand" the product, as customers currently really like the products and its design. And current customers need to easily "recognize" the product they like at store level. The only problem is the confusion between the flavours.
