10 year old Coffee Roaster Brand needs Modern Look

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Logo-Design Kurzbeschreibung
We need a logo design for our ten year old roasted coffee brand called, "4th Avenue Coffee Roasters". The brand is both the name of our coffee shop, and the name of our commercially distributed coffee beans.
We have recently scaled up the production and distribution of our beans, and gained a significant number of new coffee shop and restaurant clients. We are also about to give our existing store a significant facelift, and to launch a second store.
We feel this is the ideal time to relaunch our brand. We are looking for a much more professional and modern feel to our image.
Our current logo uses two colours -- Magenta and Chocolate / Coffee Brown. The most important colour is Magenta and this colour must be the dominant colour in submissions from participating designers.
If we refer to the coffee in conversation, we would call it, "4th Avenue Coffee". If we refer to the company, we use the term, "4th Avenue Coffee Roasters".
The coffee is bagged in silver foiled bags using the attached label printed on clear vinyl (in other words, the silver is visible through the current label").
We hope in time to have our clients display our logo, or a recognisable part thereof (see attached JPG file, "4th Cup") in their premises -- much like the Illy brand,
The logo should be able to be used on signage, bags, cups and more.
Aktualisierungen
Project Deadline Extended Reason: Hi Designers.....Our management team have been under a lot of pressure for the past week and we didn't have enough time for this process.I hope this meets with your understanding. Thank you for your involvement to date. Kind regards. Added Wednesday, August 5, 2015
Project Deadline Extended
Reason: Hello Designers.....
We need to extend our deadline just a bit.
The deadline for this project is now only four days away.
There is a Saturday, a Sunday and in our country, Monday is also a public holiday.
We are so grateful for the participation we have received thus far and want to do this process justice.
With our thanks,
The 4th Avenue Team
Added Friday, August 7, 2015
Project Deadline Extended
Reason: Hello Designers.....
We need to extend the deadline for our project. We are having such trouble trying to find additional time to dedicate to this process. We really hope you understand that we do take this VERY seriously and are most grateful to those of you across the globe who have given of your time to assist us.
Please bear with us. We are working as hard as we possibly can to get to this.
With our sincere gratitude,
The 4th Avenue team
Added Sunday, August 16, 2015
Project Deadline Extended
Reason: Hi Designers,
it looks as though our month and month end got the better of us. We have simply been under the whip and not able to devogte any time to this process. No disrespect to your effort.
WE will start to give feedback again this week and complete this.
Thank you,
The 4th Team
Added Wednesday, August 26, 2015
Project Deadline Extended
Reason: Same stuff folks -- time at a premium
Added Monday, August 31, 2015
Project Deadline Extended
Reason: Almost there guys.....
Added Saturday, September 5, 2015
Project Deadline Extended
Reason: We really hope this is the last time.
Please bear with....
Added Thursday, September 10, 2015
Project Deadline Extended
Reason: Last time, folk.
Added Tuesday, September 15, 2015
Project Deadline Extended
Reason: We're asking for a few alterations.
Added Monday, September 21, 2015
Zielmarkt/( -märkte)
This logo will be the CI -- therefore will appear on labels, on our stores, signage, mobile stands, our cups etc. The audience, is all who consume our product AND / OR enter our stores to dine and enjoy our primary product --
Industrie/Einheitstyp
Coffee Shop
Logo Text
4th Avenue Coffee Roasters
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Zu verwendende Schriftarten
Farben
Vom Kunden ausgewählte Farben für das Logo Design:
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- Must have a digit "4"
- Must have the use of Magenta in the logo -- we use it because our coffee roasting machines are the same colour -- we are known for the colour. No objection to other colour use -- to date, the colours have been magenta and chocolate brown.
Schön zu haben
- Would like to see the use of our existing cup OR even better, some variation thereof OR even better still, an improvement thereupon.
- Please note that is a "NICE" to have and not an essential. If you have a better option for us, please feel free to submit that too.