Fitness vending company needs logo design

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We need a logo for a new company that places high-tech vending machines in fitness centers, specifically crossfit gyms/boxes. The machines will sell a variety of foods and drinks geared for athletes, as well as a revolving selection of fitness equipment. These machines are designed to function as a retail solution for what are essentially small businesses. Ultimately, we want people not to think of our machines as machines, but as interactive markets called Smartboxes. This is why the branding is so important to us. Because we will be serving a very specific demographic (crossfitters/athletes) it is important that we create a brand they can relate to. This log will be the cornerstone of the overall exterior wrap of the machine. The design should communicate strength and health and be modern without being too aggressive. We also need the machines to approachable. Love the color orange. Also like gray. Some brands that are popular with our consumers are Larabar, Rogue Fitness, Crossfit Games, Reebok crossfit, etc. We are based on east coast of USA.
Zielmarkt/( -märkte)
Crossfitters and athletes. Age range is mostly 18-50, with a high concentration of 25-40. There are a mix of women and men. They are super sports oriented and health oriented and very active. Again, successful brands with them include Reebok crossfit, crossfit games, Rogue fitness, etc.
Industrie/Einheitstyp
Fitness
Logo Text
Smartbox
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Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.