Updated logo design for a boutique independent real estate business in country NSW, Australia.

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Logo-Design Kurzbeschreibung
We would LOVE an updated logo design with new font for our boutique independent real estate business based in Mudgee, NSW, Australia.
Background:
- Operating since 1973.
- Current logo of "the house of the rising sun" been in use since 1991 and no longer reflects Mudgee's vibrant culture or our position as the leading real estate business.
- Mudgee is a thriving regional country town 3.5 hours west of Sydney, known for it's acclaimed wineries, agriculture, produce, arts, cafe culture and tourism.
- Our business is known for it's professionalism, expert local knowledge and getting results and community involvement.
What we want:
- A new logo and contemporary font that is simple, strong and understated.
- Potentially for the logo to be used as a stand alone design (with no company name).
- Using our colours of red on yellow (Pantone 485c on 109c)
- lower case font and ideally stacked under neath (i.e. each word on a new line) and left aligned.
Reference:
- Current business logo (attached file)
- Business website www.thepropertyshop.com.au
- Mudgee Region website www.visitmudgeeregion.com.au
Aktualisierungen
Added Tuesday, August 11, 2015
Project Deadline Extended Reason: We are extending the deadline to allow designers the opportunity to submit their best ideas for our brief. We want quality not quantity. Please read the brief and we look forward to seeing your ideas! Added Tuesday, August 11, 2015
Hi, we really appreciate your design so far. We are looking for a simple and strong logo to go with a contemporary font. No House or roof as this is too generic for the real estate industry. Added Tuesday, August 11, 2015
Zielmarkt/( -märkte)
People seeking to buy or sell real estate in the $250,000 - $2,000,000 category. Our target market is predominately between the ages of 25 - 60, comprising locals seeking a bigger house, new build or more land, or out of town people looking to make a 'tree change' for lifestyle reasons. They are generally educated and are dual income earners, and appreciate the country lifestyle.
Industrie/Einheitstyp
Real Estate
Logo Text
the property shop (lower case)
Logo Stile, die Sie interessieren können
Pictorial / Combination-Logo
Ein reales Objekt (Text optional)



Abstraktes Logo
Begrifflich / symbolisch (Text optional)



Wortmarke-Logo
Word oder namensbasiertes Logo (nur Text)


Zu verwendende Schriftarten
Andere Schriftarten erwünscht:
- slab or serif
Farben
Vom Kunden ausgewählte Farben für das Logo Design:
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- font - serif, lower case, stacked and left aligned i.e.
- the
- property
- shop
- colour - red on yellow (Pantone 485c on 109c)
Schön zu haben
- Ideally we would like a logo and font together though are OPEN to ideas i.e. maybe a new font design will be strong enough with a logo.
Sollte nicht haben
- Do not want a generic house or house roof. These are too common in the real estate industry.