Film Company logo UPDATED BREIF! 'Overactive Imagination'
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Dieser Kunde bekam 59 Logo-Designs von 16 Designern. Dabei wurde dieses Logo-Design Design von Hoopoe als Gewinner ausgewählt.
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Logo-Design Kurzbeschreibung
**UPDATED BRIEF**
So initially we didn't want to be too prescriptive however a few people have asked for a more detailed brief. So here are a couple of ideas we have been throwing round the last couple of days... still totally open to ideas outside of this too though.
Idea 1 - sketch font & illustration. OVERACTIVE IMAGINATION in a sketch font with the spaces the letters create (the circle in the O, the triangle in the A etc) filled in with hand drawn sketches. We are a transmedia company so steer away from illustrations that are too filmic - eg no film rolls or clapper boards - think more of ideas a creative mind might have - we like nature, trees, water, abstract sketches, more traditional tools like pencils or something like the iphone play symbol at a push could work too. Think outside the square, anything could work! Play around with directions within the sketches doesn't need to be too straight up and down.
Idea 2 - A thread of thin, hand sketched outlines of objects (same sort of illustration ideas as above) with Overactive Imagination in a bold font (maybe sketched, maybe not over) top. We've uploaded a file as a style reference to give a clearer idea of the kind of illustration for this one.
Also updated a few examples of logos to serve as style references for things we like. Hope this helps give a bit of inspiration. Again if you have ideas that you like that don't fit either of these we'd still love to see them.
**ORIGINAL BRIEF**
We are rebranding our small and up and coming New Zealand film production company and need a logo design. Our main focus is film however we also work in the television industry. It's a creative industry so we're looking for something er creative!
Bold and ambitious but not too cluttered.
Like sketch fonts/illustrations. Nothing too literal (ie no film rolls) it should be more reflective of a creative 'overactive imagination'.
Needs to work onscreen, in print and online.
Zielmarkt/( -märkte)
The audience who watch our films. We produce all kinds of content, but stories that exhibit a social conscience or environmental bent get us going.
Industrie/Einheitstyp
Film Production
Logo Text
Overactive Imagination
Logo Stile, die Sie interessieren können
Pictorial / Combination-Logo
Ein reales Objekt (Text optional)
Abstraktes Logo
Begrifflich / symbolisch (Text optional)
Figuren-Logo
Logo mit Abbildung oder Zeichen
Wortmarke-Logo
Word oder namensbasiertes Logo (nur Text)
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- The full company name.
Schön zu haben
- Like sketch/hand drawn fonts but open to other alternatives.
Black, white, grey and greens colour preference but not exclusive if you have an idea outside that. Here's a link and list to the type of greens we prefer:
http://cloford.com/resources/colours/500col.htm
aquamarine 3 (mediumaquamarine)
mediumseagreen
cadetblue
darkslategray 3 & 4
darkseagreen
Sollte nicht haben
- No film rolls or clapper boards please.