Drive thru coffee chain needs a logo design

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Logo-Design Kurzbeschreibung
We need a logo design for a new company based in Gold Coast, Australia called "GoCoffee". GoCoffee is a drive thru coffee chain that provides hot and cold beverages in a convenient and time-efficient way. GoCoffee provides it's customers the ability to drive up and order their choice of custom-blended espresso drink, cold drink or food. Product mission is to provide customers with the finest quality beverage in the most efficient time (average serving time is under a minute). The final design should communicate premium quality coffee in a time-efficient way. We would like to see designs which are fun, modern, contemporary, in line with the gold coast theme of sun, beaches, surfing and holiday lifestyle. The logo has to be bright and stand out in order to catch the attention of the passing traffic.
Notes re submitted designs:
Bright, vivid colours are must.
The emblem logo is preffered.
The logo should evoke coffee perception with the secondary details of a quick drive thru service.
The lines should be bold, angles are sharp, the curves in the picture should not be too feminine.
The picture attached is suggested as a general idea, though the colour is not bright enough. Two arrows at the top of the cup represent movement with is a feature we like.
One of the ideas we had was a cool and modern take away coffee cup character in board shorts on a surfboard. This design is a suggestion and inspiration, not a must.
Aktualisierungen
The brief has been updated with some suggestions, comments and ideas.
We appreciate your help and creativity.
Added Tuesday, July 26, 2011
We menshioned in the brief that we would like to incorporate the idea of beaches on thwe Gold Coast.
Lets forget about this as it doesn't take us where we want to be.
We meant that the logo has to be fun but at the same time modern and contempoarary and stream lined.
We really want to see bright vivid clours in the design (1-2 is enough): red, orange, yellow, lime green. Very fluorecent.
Thank you.
we look forward to receiving your designs.
Added Tuesday, July 26, 2011
Zielmarkt/( -märkte)
Tradesmen, taxi drivers, delivery men, mums on the go. Age group 20-60.
Industrie/Einheitstyp
It Company
Logo Text
GoCoffee
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