The Social Dinner - Web platform that enable private hosted dinners

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What is The Social Dinner ?
The Social Dinner provide a platform that enables individuals to host and market privately arranged dinners.
Target
The concept could definitely appeal to the hipster culture.
It may be more difficult to sell to our services to conservative people and high income earners.
The feeling of this service should be that this enables a new modern way of living, socialising and eating.
It is a unique, new and modern service. People should feel exited to have found this site that enables them and their friends to be a part of this new selected fun world.
This is a service for the sustainable person that cares for the ambient and people, a philanthropy.
A reason to eat in the house of others is more economic but this is not necessarily the main reason why people go. The biggest reason to go is to meet new people, see new places and to have an interesting food experiences.
This could be a concurrent to dating sites in the long run.
Geographic location -
Hosts could be located all over Sweden and in a long term perspective also outside of Sweden where we see a marketing potential.
Key words summary:
Modern
Sustainable
Fun
Social
Food lover
Philanthropy
exciting
Curious
Middle class
Culture
Hipster
Cool
Rethinking
Single
Love
Open minded
Selected
Underground
Zielmarkt/( -märkte)
The dinners may be purchased by any individual that created a guest profile on the platform. It´s open to everyone but our main target will be:
new thinking, outgoing, and open minded, cultural working, curious, social and or foodloving, single or divorced middle class woman and men, age 20 – 50.
Industrie/Einheitstyp
Food Store
Logo Text
The Social Dinner
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Elegant
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Ernst
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Feminin
Männlich
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Konservativ
Wirtschaftlich
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Anforderungen
Schön zu haben
- stylish, clean, modern