Texas Library Association | Marketing Campaign
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Logo-Design Kurzbeschreibung
We need a logo for a PR + Marketing Campaign (What We Do) for the Texas Library Association (TLA), the largest statewide library association in the country.
Our (Ideas Powered: It's What We Do) logo should be bold, strong. The words "What We Do" should have the most weight. While we are not opposed to icons, we do want to stear away from stereotypes (books, library buildings, reading) and standard icons (lightbulbs and lightning designs). Instead we'd like the logo to reflect energy, motion, science; a futuristic-like logo; a logo that demonstrates vitality, information providers, connnections, portals; we're open to abstract logos as well. The design must convey technology. We'd like the logo to scale well - look great on a website or a poster or a social media avatar, however big or small. We would like to see bold colors; no pastels, no soft colors, nothing that might be considered feminine, our aim is that the final design will reflect the growing stregth in librarianship.
Zielmarkt/( -märkte)
all kinds of librarians and their supporters: information, reference, school, public, special, law, academic, students, educators, administration, support staff, lay and advocates
Industrie/Einheitstyp
Library
Logo Text
Ideas Powered: It's What We Do
Logo Stile, die Sie interessieren können
Pictorial / Combination-Logo
Ein reales Objekt (Text optional)
Abstraktes Logo
Begrifflich / symbolisch (Text optional)
Wortmarke-Logo
Word oder namensbasiertes Logo (nur Text)
Lettermark-Logo
Kurzwort oder Buchstaben-Logo (nur Text)
Zu verwendende Schriftarten
Andere Schriftarten erwünscht:
- We are open to most typefaces. Nothing decorative, no script.
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- The design must convey technology. The logo should reflect energy, motion, science; a futuristic-like logo; a logo that demonstrates vitality, information providers, connnections, portals; we're open to abstract logos as well.
Schön zu haben
- Our (Ideas Powered: It's What We Do) logo should be bold, strong. The words "What We Do" should have the most weight.
Sollte nicht haben
- NO pastels, NO soft colors, nothing that might be considered feminine (pinks, etc); we do want to stear away from stereotypes (NO books, NO library buildings, NO reading conceptual designs) and standard icons (NO lightbulbs and NO lightning designs)