New sponsorship and marketing agency to launch in the UK
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Vyver Sponsorship & Marketing is a new business due to launch within the next few weeks within the UK. I am Tamsyn van de Vyver, the Director of the business and we will specialise in finding sponsorship and marketing solutions for clients in any industry across the globe. We are a young and funky agency but will be looking to target some big brand names and therefore need a logo that is appropriate for our target audience. Whilst the logo needs to scream that we are not a corporate monkey, we don’t want anything too out of the ordinary that may put off the blue chip companies. We want to appear as a "safe pair of hands" but very much an independent - free from any red tape.
Simplicity is the key, we would like the logo to include our initials “VS&M”, in a modern font. The logo will need to be replicated on stationery, t-shirts, etc. so clear replication is vital; we don’t want a logo that is too fussy or intricate and will not print well.
We would like you to instead consider the colour palette, using some feminine colours (I love a bright purple). Perhaps each letter is a different colour, but let’s avoid anything too “girly” e.g. baby pink! In addition we will need a black and white logo version as well.
Will need the logo supplied as a j-peg, eps and pdf file please.
So in essence some key words for the brief:
Clean & simple
Use the letters VS&M
Scream cool, but professional, safe pair of hands
Use of colour imperative, feminine but not too girly
No cartoon like logos please
Check out the website of the V&A museum in London vam.ac.uk – this is the sort of thing I am thinking of but obviously don’t copy it!!
Industrie/Einheitstyp
Marketing
Logo Text
VS&M (and in smaller letters underneath maybe write Vyver Sponsorship & Marketing)