Print Ad for Golf School
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Werbe-Design Kurzbeschreibung
This ad will be for Golf Digest Golf Schools and will appear as a full page ad in Golf Digest magazine as well as the tablet version of the magazine. We also hope to use a version of the ad for an email blast. We want to lean towards more visual as opposed to emphasis on copy, we can reduce the amount of attached copy if it helps the look. This ad will place a high emphasis on the featured instructors, as they are leaders in the industry and a key selling point, we need to be able to show their faces as well as small bios. Our other key points of emphasis are the many golf school locations and the history of Golf Digest Schools. See attached outline of copy for more details.
PLEASE NOTE: The samples of previous ads are for your reference but should not be a guide. We are looking for something new and different.
PLEASE AVOID GRASS backgrounds
Zielmarkt/( -märkte)
Our typical golf school student is high income, high education, demographic. The school for them is a luxury vacation, combining the fun of improving their golf game with the enjoyment of taking the school at a luxury resort and spa. Average age is 53 but most tend to feel and react to slightly younger marketing.
Industrie/Einheitstyp
Industry
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- High emphasis on our catch phrase "Are you ready to play better golf" as well as logo.
Also emphasis on the featured instructors and locations.
Schön zu haben
- Bold feel, appeal to both male and female
Sollte nicht haben
- no concepts that are too far "out there" as it relates to reaching our target demographic.