• US$160

• 43 Designs

• 4 Designer

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Broschüren-Design Kurzbeschreibung

Background: Steel World Manufacturing Corp. is a manufacturer of steel wire-based products (e.g. nails, galvanized wire, barbed wire, steel matting) in Manila.

Brand Differentiator: Uncompromising "first world" quality to push our "third world" country to develop

Customers: We are a B2B company - we supply the materials to be used by Contractors in building projects. Retailers in selling to home users,Wholesalers in distributing to their retailer networks.

Brochure Objective: Using a standard 6-panel 8.5" x 11" Brochure, to create awareness among contractors and in the architectural community as a leader in quality products and honest service. (architects are big influencers of contractors in that they can recommend quality suppliers to them)

Brochure Contents: I have attached (in Powerpoint) the copy points of the Brochures broken down by 6 panels of content.
**DO NOT MIND how I've layout-ed the info in the .ppt, It's for your easier understanding only**

Brand Essence to Consider: 'First-world' in terms of product standards. Transparent & honest in terms of service/delivery. Approachable from Big to Small customers.

*Bonus Brand Essence: Someone you can have a 'light' conversation with over the phone for a quotation.*

Design Guidelines:
1) Be creative. If you think any of the guidelines I mention below won't be the best fit to your interpretation of my vision, go ahead and do what you think is best!

2) Be minimalist. I've kept the copy points's words at a minimum so there would be more emphasis on the content. Design around the copy points that bring out the gist more and the details less.

3) Design flat. Make the design look simple yet attractive.
PEG: If there was a website that I'd like to take design cues from, it's www.august.com and squareup.com/wallet . Details like font size, font color, etc here were nicely differentiated for Headers, Subtexts and Descriptions. Be playful with using font effects like BOLD and Italics.

4) Use Icons. Instead of using a photo-heavy brochure, it would be better if we created icons for the brochure parts ('Our Thinking', 'How We Serve You', 'How It Works')
PEG: Abstract/minimalist icons such as those seen at the top of playhundreds.com or the middle section of copyblogger.com would be nice.

5) Edit the Product Shots and Pics of our Tech/Machines. Kindly edit and 'beautify' the photos attached to align to your design. Use 1 shot per product. Some are in .jpeg and some in .psd. (see attached. remove the watermarks in .psd shots)

6) Fit the Logo. Feel free to change to color schemes of our logo to make it fit with your designs. (see attached)

7) Front Cover. Kindly go through our 'Tagline' and 'Short Overall Description' first to find inspiration for some simple artwork.
*sidenote: For you to understand our tagline, the Philippines hasn't fully developed a priority for quality in terms of steel materials used in construction. (price had always dictated the market) And we want to help push them to that point in shaping the country's real estate development from 3rd world to a 1st world country's standards.

8) Word Cloud. I've listed 8 of the biggest and well-known projects we've supported in the past 5 years in 'Supported Projects' and my idea is for you to create a nice 'Word Cloud' of it similar to how I presented it in the ppt attached. Or it can be presented in some shape you'd think is nice. (search "word cloud" in Google Images)

9) Call-to-Action. Make the 'Call-to-Action' panel of the brochure as "inviting" as possible.

10) Be creative. AGAIN. Aside for the copy points in the ppt guidelines attached, I would like to stress that you are free to edit/create whatever you deem fit to my vision. (as you've come to know what I'd like by now)

Don't forget to have fun!! It'll be awesome working with you.

**UPDATE in July 24: Use the PPT v2 for details, attached separately. (now with design pegs)**

**UPDATE in July 29: for the photos under 'First World Tech', please use the Cutter photo and Wire-drawing machine photo attached here.**

Zielmarkt/( -märkte)

Architectural firms. Building contractors. Steel wholesalers/distributors.

Industrie/Einheitstyp

Real Estate

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Sehen und fühlen

Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.

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Anforderungen

Muss haben

• Simple. Approachable. Clear. Attractive. Uncluttered.

Sollte nicht haben

• BULLET POINTS. (this shouldn't look like a Powerpoint material in any way or form)

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Dateien

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