Interesting typography sought for edgy and upmarket logo for digital company called "Foundry"

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Dieser Kunde bekam 177 Logo-Designs von 26 Designern. Dabei wurde dieses Logo-Design Design von Slimjim als Gewinner ausgewählt.
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Logo-Design Kurzbeschreibung
We need a logo/identity design for a new company based in Sydney called Foundry.
Foundry is focused on investing in, co-founding and building digital businesses.
The 'audience' for our brand is diverse. We must appeal to conservative investors and corporates as well as digital entrepreneurs and young people in the digital industry who we will want to work for us.
So we need to look credible but not dull.
Innovative and edgy but not flakey.
Our name was chosen as what we are going to do is "found" and "co-found" new digital businesses and work with "founders" of digital businesses, so I'd be interested in seeing how it works with an emphasis on the 'found' part of the name.
Our personality attributes: intelligence, innovation, trust and excellence.
Aktualisierungen
Project Deadline Extended
Reason: Not quite there yet.
Added Saturday, August 27, 2011
Thanks to everyone who participated in this brief. SlimJim is the winner. I am just working with him now on a final version. Best of luck with DesignCrowd!
Added Wednesday, September 07, 2011
Zielmarkt/( -märkte)
It ranges from conservative investors and corporates to more innovative digital entrepreneurs and digital staff
Industrie/Einheitstyp
Conservative
Logo Text
Foundry
Logo Stile, die Sie interessieren können
Wortmarke-Logo
Word oder namensbasiertes Logo (nur Text)


Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- interesting typography
Schön zu haben
- An icon that accompanies the name.
Like rich shades of purple.
Sollte nicht haben
- Avoid frivolous colours like yellow, pink, pale blues. Not a fan of red as it can signify 'debt'