A punchy one page sell-shell for a new product for surfers: the Wax-Comb Surf Leash
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The Wax Comb Surf Leash is a product for surfers. Most surfers use a leash (also called "leg rope") to keep the board attached to one leg. Surfers also use wax spread on their boards to create grip and avoid slipping when stepping on the soaked board.
A wax comb is used to scratch old wax and return the grip to its surface.
I recently patented a product design that includes the wax comb in the leash so that it is always available.
This project is to create a one pager sell sheet about this product. The sell sheet aims to grab attention of product developers of surfing brands that might want to manufacture this product under license.
Zielmarkt/( -märkte)
The sell sheet must appeal to, and will be sent to, Product Developers, Product Designers, and Industrial Designers that work for the surfing hardware industry. Examples of companies in this industry: FCS, Surfing Hardware Industries, DAKINE, Creatures of Leisure, Surf More, XM, Ocean and Earth, amongst others...
On the other hand, the target market for the product are all surfers around the world.
Note: many, probably most, Product Developers in the surfing industry are also surfers.
Industrie/Einheitstyp
Product
Zu verwendende Schriftarten
Andere Schriftarten erwünscht:
- anything goes
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- Some surfing related images: a surfer, a wave.
- Text explaining the product and benefits. Refer to examples of previous sell sheets.
Schön zu haben
- An image of a surfer surfing where the leash (leg rope) is seen.
Sollte nicht haben
- Other brands, company names
- Photos of professional athletes where this can be identified