Icecream Label Design [Annies Gold]

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Etikett-Design Kurzbeschreibung

Our company distributes ice cream in Japan. We produce a private brand that has always been know as Annies.

However the brand design is poor and we have poor/almost zero brand recognition in the market. Currently people buy our product because it is made in NEW ZEALAND (quality) and represents very good value for money.

BUT

Going forward we want to market Annies as a 'HIGH QUALITY' icecream BRAND in Japan. We need a package label that reflects this.

We are expanding the current product range (flavour and size) of our Annie's icecream.

I think this is a great opportunity to get your design exposed in a large Asian market. We have very good distribution channels and will will sell a lot of this ice cream in Japan in the future and the Annies brand/logo will become well recognized.

Really looking forward to seeing design proposals! Thank you, any questions please ask - JRA

Info-Symbol
Aktualisierungen

Project Deadline Extended
Reason: Good morning all. Thank you for submissions. We are wishing to see more examples so have decided to extend the deadline. Looking forward to seeing your ideas. Thanks! Jason
Added Sunday, June 23, 2013

Hi All,


I have sent through the current Annie's logo. Please feel free to use this logo in your designs if you think it is appropriate. There is also an image of the current label for your reference - emphasis on fresh milk but the overall design is not good hence my request to you all...

Looking forward to your help and further submissions. 

Thanks!

Jason 


Added Tuesday, June 25, 2013

Project Deadline Extended
Reason: Just finalizing design. Have extended deadline to accommodate this. Your continued support and cooperation appreciated. Thanks! Jason
Added Wednesday, June 26, 2013

Project Deadline Extended
Reason: Finalizing decision being made. Thanks! Jason
Added Saturday, June 29, 2013

Project Deadline Extended
Reason: Will make decision today. Thanks all! Jason
Added Monday, July 01, 2013

Project Deadline Extended
Added Tuesday, July 02, 2013

Zielmarkt/( -märkte)

Mother's 30-55 (quality ingredients and value for money)

Industrie/Einheitstyp

It Company


Sehen und fühlen

Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.

Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes

Anforderungen
Muss haben
  • 1. The brand is Annies Gold

    2. You are designing a logo that will be used on our 1 litre tub and 500ML pottle. Design specification files are attached*.
    *Please note: on both the 1L and 500ML tub space must be left for regulatory information. Image attached showing current regulatory information and and space on the 1L tub.

    3. We want to use this logo/branding as a base for all our 4 flavour varieties noted below so the design must be able to accommodate this somehow.

    4. Needs to have a text placeholder for Japanese translation. ie: if on the design you use text that says 'Vanilla Ice Cream' then somewhere there needs to be space for the Japanese equivalent バニラ アイスクリーム
Schön zu haben
  • 1. Annies uses 100% fresh milk and cream. It would be nice to convey this somehow.

    2. Perhaps could include text 'Your Fresh Taste of New Zealand'

    3. There are 4* flavour varieties.
    Vanilla | Strawberry | Chocolate | Green Tea
    * it would be nice to have a good Annies base design/pattern which can then be modified slightly (image, colour etc maybe) to reflect each unique flavour.

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milk Thursday, 27 June 2013 04:57:15
Donnerstag, 27. Juni 2013
Zahlungen
1. Platz
US$200
Zahlung fürs mitmachen x 2
US$20
Gesamt
US$240

Projekt-Deadline
03 Jul 2013 00:58:23 UTC
Language