Poultry Animal Health Product Label Design for Backyard Farmers

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Dieser Kunde bekam 17 Etikett-Designs von 9 Designern. Dabei wurde dieses Etikett-Design Design von SofiaDesignStudio als Gewinner ausgewählt.
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Etikett-Design Kurzbeschreibung
We need a label design for a new brand (name to be finalized yet - will use PureScience logo attached as a placeholder). We will launch several products for backyard farmers to use on their chickens. These products will treat insect and parasite problems on chickens and their coops. Products will be sold in farm & fleet stores and packaged in a powder bottle (similar to baby powder with shaker top - attached to project with a Vamousse label on it currently for a different brand/product - should be replaced with proposed design) and aerosol cans. Designs should consider photographic or illustration treatment, incorporation of imagery of farms or chickens, use of bold, bright colors (prefer NOT to use yellow as a competitor brand already uses soft yellow primarily). Design needs to work across 2 different package formats: powder bottle and aerosol.
Product in shaker needs to have this copy on the front (aerosols will be similar in amount and type of copy required - specifics not yet defined):
- PureScience logo
- Poultry Dust
- Controls Northern Fowl Mite, Lice
- Nature-derived active ingredients are safe for use around people and animals
- Ingredients (will be provided for final design, not yet public)
Brainstorming to date that we liked includes landscape imagery, bright/bold images of chickens, potentially more playful integration of chickens (either caricature or photographic with speech bubbles announcing product use like, "Help! I've got mites!"), and potential inclusion of person (should be female or child - could be just arms holding a chicken rather than full body).
Zielmarkt/( -märkte)
Consumers with backyard chickens - typically raised as pets for daily eggs
Industrie/Einheitstyp
Health Product
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- Design shown as a label on the powder bottle attached
Schön zu haben
- Extend design to a standard aerosol can to show portfolio look. Does NOT have to be identical across products - could use different chicken images, for instance.
Sollte nicht haben
- Yellow cannot be the primary or dominant color as several competitors use yellow almost exclusively.