dippity do gels packaging redesign contest

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Dieser Kunde bekam 18 Verpackungs-Designs von 7 Designern. Dabei wurde dieses Verpackungs-Design Design von el_pollo als Gewinner ausgewählt.
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Objective:
To redesign the product packaging for an iconic hair gel brand "dippity do". Broad base of users, but primarily targeted to males.
Considerations:
Numbering System: dippity do gels follow a numbering system from Level 7-10 + to define gel hold levels. This is important to users.
Product Names : brand uses product names like : Sport, Sport Unscented, Wired, Power, Mega and Extra which are also used in purchase decision. Note: SPORT and SPORT Unscented should be distinguishable.
These numbers and names are both packaging elements we would keep for the consumer to maintain the purchasing cues.
Bottle/Cap : Ideally retain blue bottles and caps, but prepared to accept new ideas. We ask that one color is used for the bottle and cap across the line.
Labels: The creativity would best be served focusing on improving the label design that would appeal to the target group.
Labels must allow for 2 languages English and French without looking too cluttered.
Visit our site www.dippity-do.ca
Aktualisierungen
Project Deadline Extended Reason: Due to holiday season, we are extending the deadline for submissions. Added Monday, January 4, 2016
Zielmarkt/( -märkte)
Primarily male, but spans across multiple demographics. Family gel brand see design brief for additional information.
Industrie/Einheitstyp
Hair
Zu verwendende Schriftarten
Andere Schriftarten erwünscht:
- leave to designers
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- Bottle/Cap : Ideally retain blue bottles and caps, but prepared to accept new ideas. We ask that one color is used for the bottle and cap across the line.
- Labels: The creativity would best be served focusing on improving the label design that would appeal to the target group.
- Labels must allow for 2 languages English and French without looking too cluttered.
Schön zu haben
- New bottle and cap designs using PET plastic bottles. Use translucent colors.
Sollte nicht haben
- Do not change the dippity do red oval logo .