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Project beginning in New Zealand Mortgage Market Requires Hipster, Retro, Brand Identity
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Dieser Kunde bekam 86 Logo-Designs von 18 Designern. Dabei wurde dieses Logo-Design Design von logoworld als Gewinner ausgewählt.
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A$400
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86 Designs
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18 Designer
Logo-Design Kurzbeschreibung
We want a brand and name that instantly states what we are looking to do :
refinance your mortgage & save you money
We require a mortgage refinancing brand that encompasses all of the below goals in a manner that is :
hipster
vintage
confident
simple
fresh
warm
retro
The Brand will be used primarily in D.M and Social Media
good examples of strong brand, look & feel we like would be at the following websites...
http://mortgagesupply.co.nz/
& If you google : "hipster brands" that should give you an idea of what we are looking at for a retro cool feel in the mortgage space.
http://monocle.com/magazine/
(we have not finalized the exact name of the brand yet - & would appreciate your help)
however the most likely is
Logo : Switch
TagLine : The Mortgage Improvement Project
What we do -
"improve your mortgage / save you money"
Our team contacts clients through either D.M, Social Media, or Outbound calling....
Our Brand Print lists the following motto's
To be New Zealand’s leading mortgage improvement service, putting the most money back into the pockets of Kiwis.
No Cost
To be an ongoing Project…..Every year we want to put the most dollars back into the pockets of New Zealanders.
NZ’s leading and most talked about (in social media & geographically targeted suburbs) mortgage refinance service.
Updates
Hey Designers
- the outline should now be very specific and clear around the look & feel & I will not make any further adjustments.
Added Friday, July 12, 2013
Project Deadline Extended
Reason: Final decision to be made Tuesday 23rd July, to allow for final work on designs
Added Saturday, July 20, 2013
Zielmarkt/( -märkte)
New Zealander's who have a home loan
Industrie/Einheitstyp
Media
Logo Text
"The Mortgage Improvement Project" - "Switch" Or other Suggestions Please
Logo Stile, die Sie interessieren können
Emblem-Logo
Logo eingeschlossen in einer Form
Pictorial / Combination-Logo
Ein reales Objekt (Text optional)
Abstraktes Logo
Begrifflich / symbolisch (Text optional)
Wortmarke-Logo
Word oder namensbasiertes Logo (nur Text)
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- high quality usable Jpegs for facebook and D.M mailers
- the name in the logo or tagline
- inform the client that we improve mortgages
- must have a hipster feel to it, retro, cool look whilst retaining a professional air
Schön zu haben
- other wording in the logo possibly outlining the potential saving to clients.
"switch" "move" etc
logo & tagline
Sollte nicht haben
- the word re finance in the logo
should not have a banking or real estate feel to it.