Rebrand for Australian online toy retailer
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We have decided to rebrand our website to better align with our marketing strategy which is to focus on becoming a niche gift provider for children ages 0 to 5 years old. Our website is www.gogopepe.com.au (the company name will remain unchanged). We wish to move to more natural and whimsical branding colour theme, and replace the current monkey logo with a wrapped gift box (in a whimsical style). We are inspired by the colours of the attached files (specifically the "Tiffany" style blue colouring and sympathetic accent colours, but also like the grass effect shown in the attached picture). We specifically require the following:
* Combination mark style logo (whimsical style gift box), which incorporates the words "Ethical, Unique, Lovely" and "Boutique toys for every occasion"
* One colour vector version of the same logo to be used on any background
* A version of the gift box logo in a circular format which includes the words "www.gogopepe.com.au" and "Boutique toys for every occasion" (FYI - we will print these on stickers and use them for gift wrapping the toys) - prefer this to be more of an emblem style logo
* Background theme for website (preferably a floral type of image that would be used quite transparently - similar to the floral themes on the attached pictures), our background size is 1920 x 1200, colours to be consistent with the logo. This theme will also be used for onsite banner advertising, thank you cards etc.
* We are yet to update the text on our website, however the new branding and text should communicate high quality, boutique feel, ethical and sustainable.
Thanks very much for your interest in our project. Please take some time to look at the types of toys we sell - you generally won't find these toys in the stores.
Kind regards,
Hayley
Zielmarkt/( -märkte)
Our target market is broad, from parents to aunts / uncles and grandparents. Predominately these will be middle to high income earners with a focus on sustainable, ethical, high quality gifts that are unique, classic and timeless.
Industrie/Einheitstyp
Toy Store
Logo Text
"Go Go Pepe", "Boutique Toys for Every Occasion" and "Ethical, Unique, Lovely"
Logo Stile, die Sie interessieren können
Pictorial / Combination-Logo
Ein reales Objekt (Text optional)
Zu verwendende Schriftarten
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- * Whimsical style gift box for a logo
- * Text incorprated in the logo
- * A single colour vector version of the same logo
- * A secondary logo which includes the gift box logo in a circular format with the words "www.gogopepe.com.au" and "Boutique toys for every occasion"
- * Background theme as outlined in the project description
Schön zu haben
- Similar colour scheme as the attached images - with "Tiffany Blue" to be a dominate colour. It would be nice to incorporate the grass effect as shown in one of the images.