Stin Jee logo redesign Project

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Logo-Design Kurzbeschreibung

Stin Jee is a maker of an innovative restaurant and dining-out deal-finder mobile app used by local and tourist consumers, and those who want to eat out more, but pay out less!
Go to http://stinjee.com/ to download the app. You will have to change the location to Rome, LA Italy to see specials (tap on the bottom green bar in the home page to change the location).

Screenshots of the app latest version (being released) are attached.

We already have a Stin Jee logo, as you can see on the website, on the app and attached, but there are some important issues with the Chinese head (and with the type font), which tend to make e strong association with something Chinese, or Chinese food to people that see StinJee for the fist time. This is a problem because first impressions are very important, particularly for brands that are not yet know.

Therefore we need to redesign the logo with no Chinese head, and with a different type font, and so remove all references to any particular country, culture, race, etc.

New logo has to be related to food in general and also, possibly, to "save when you eat/value for money", with a feel of simplicity/accessibility/proximity,

Logo Colors = In principle we prefer to keep the current color scheme (2 greens as per attached picture), and potentially add another colour. But we are also open to suggestions, provided that they maintain a good sense of continuity with current brand

Info-Symbol
Aktualisierungen

Project Deadline Extended
Reason: We have selected the best designs, and briefed the designer to do some variations of these designs, so that we can run polls and decide which are the best
Added Tuesday, February 9, 2016

Zielmarkt/( -märkte)

International / global
Mobile app users
Dynamic and innovative people
People who want to eat and drink for less / save without compromising the quality
People who like to go out to eat and drink
Store managers in the food and drink industry

Industrie/Einheitstyp

Restaurant

Logo Text

STIN JEE (or Stin Jee or stin jee or SJ) plus "Eat and drink for less", as an additional caption


Logo Stile, die Sie interessieren können
Emblem-Logo

Logo eingeschlossen in einer Form

Pictorial / Combination-Logo

Ein reales Objekt (Text optional)

Abstraktes Logo

Begrifflich / symbolisch (Text optional)


Sehen und fühlen

Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.

Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes

Anforderungen
Muss haben
  • New logo should be cool, appealing
  • Related to food in general
  • Appealing to dynamic and innovative people, young people, app users, people who go out to eat and drink
  • Immediate and intuitive
Schön zu haben
  • Feel of "save when you eat/value for money"
  • Feel of simplicity/accessibility/proximity
  • Possibility to be decomposed, if necessaty

Dateien
Alle Dateien herunterladen - 6,9 MB
PNG
IMG_1910 Friday, 29 January 2016 18:42:29
Dienstag, 2. Februar 2016
PNG
IMG_1909 Friday, 29 January 2016 18:42:29
Dienstag, 2. Februar 2016
PNG
logofb3 Saturday, 30 January 2016 12:23:48
Dienstag, 2. Februar 2016
Zahlungen
1. Platz
£110
Gesamt
£110

Projekt-Deadline
15 Feb 2016 12:34:33 UTC
Language

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