• A$400

• 29 Designs

• 17 Designer

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Logo-Design Kurzbeschreibung

The new Logo:

The Lychee beer is currently on tap with the attached logo 'Lychee decal 80x80mm' and is selling extremely well, so much so we have decided to add it to our packaged craft beer range. However looking at our current branding and logo designs see 'current-designs.jpg' we feel the logo doesnt have the WOW factor our other product have. As such we would love some fresh creative direction from the Design Crowd Community.

Please read on about the existing Matso's logo and business history below to get a better idea of where we have come from 2000 to now.

Look forward to receiving your designs.

Cheers and beers

The Matso's Team

The Matso's logo –

At the inception of building the foundation architecture of the new Matso's beer brand we inherited the existing White/Red Japanese symbol logo when we purchased the business back in 2000. The logo itself is a simple Japanese calligraphic character done in the traditional "Sumi' style & translates into a form of the western word "Raw" Matso's uses fresh ingredients to brew beer, "Live", live life to the full to enjoy yourself "Storage" in terms of lagering beer where the Germans will store beer in the Winter & bring out the beer for Oktoberfest. The logo had been developed by the previous owners to represent the historical connection the brewery shared through the building being (built back in 1910 as Broome's First National Bank), among other things The Matsumoto General Store (Phillip Matsumoto & his wife ran Matso's Store from 1976 – 1985) and pays homage to the classic Japanese/Broome iconic fusion created during the peak days of the Pearling industry & it's subsequent colour and legend. The logo itself is quite eye catching & the staff/family get a lot of positive feedback from consumers saying what a great logo we have, obviously from day 1 this logo remained a key component for all future logo designs.

Matso's Broome Brewery the business -

Matso's is a family owned pub brewery based in the North West of Western Australia. It is the most remote brewery in Australia and located in a very busy tourist town called Broome. We produce a range of beer & cider on premise and also contract brew our products in Perth where we now have 7 bottled products available. The bottled range includes a very tasty Ginger Beer 3.5% alc/vol, Australia's only Mango Beer 4.5% alc/vol, an easy drinking Australian Pearlers pale ale 4.5% alc/vol, a dark lager called Smokey Bishop 4.7%, a super hot Chilli Beer 4.2% alc/vol, a desert lime & ginger cider 4% alc/vol and a desert lime & mango cider 4% alc/vol. A lot of our products have a connection to Broome (we grow mangoes in Broome so mango beer was a given, Pearlers pale ale was a tribute to the pearl divers of Broome) or the Kimberley (The 2 flavoured ciders have real desert limes & mangoes in them so there's a connection to both of these fruits being grown on the edge of the desert in the Kimberley) or a character (The smokey bishop is named after Broome's local Catholic Bishop, I was out for dinner with the brewer one night in Broome & we saw the Bishop with a bottomless glass of red wine and he was chain smoking the whole night – after a few drinks ourselves we thought of a great name for our dark lager!).

Industrie/Einheitstyp

Architecture

Logo Text

Lychee Beer

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Logo Stile, die Sie interessieren können

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Sehen und fühlen

Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.

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Anforderungen

Muss haben

• Must follow our current design Suite
  Must utilize our current Matso's Logo (attached)
  

Schön zu haben

• Lychee's or perhaps something pertaining to the Lychee fruit or its history. Keep in mind this is a Broome business, located int he northwest of Australia. (this may help with your creative direction) This logo will potentially go on a can, bottle and external packaging so it needs to be bold and have customer appeal.

Sollte nicht haben

• A look that doesn't fit in withe the other branding family.

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