Logo for fashion shirts

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Icon-Design Kurzbeschreibung
We need a design to be used as a logo on Polo shirts. Abercrombie’s got its moose, Ralph Lauren’s got his polo player, Brookes bros puts its sheep on its polos… We’re looking for an image that will represent our brand and lifestyle, bringing clothing to life and giving it soul.
The brand is to be a premium brand with a traditional British heritage. We want to communicate the perceived aspirational, well made, traditional, tailored image associated with Britain.
We're after a fresh look at the polo shirt logo to represent the brand. A crown, a crest, a hushed library, an animal, a swathe of color. It could be anything to represent the lifestyle - maybe unconventionally - open to ideas.
Maybe that's a little open, so i think the job commands a bit higher price.
I love new ideas and fresh perspectives..
Aktualisierungen
Just to re-emphasise the brief; as I said, we're NOT looking for a rehashed cliche, we're looking for a fresh point of view
Zielmarkt/( -märkte)
Our customer is the 25 year old who wants to look smart, but not stuffy, in his polo shirt. He wants to look the way he perceives a CEO on his day off dresses.
Industrie/Einheitstyp
Fashion
Logo Text
None
Logo Stile, die Sie interessieren können
Emblem-Logo
Logo eingeschlossen in einer Form



Pictorial / Combination-Logo
Ein reales Objekt (Text optional)



Abstraktes Logo
Begrifflich / symbolisch (Text optional)



Figuren-Logo
Logo mit Abbildung oder Zeichen


Anforderungen
Muss haben
- We''re completely open to ideas.
Schön zu haben
- I''m after a (relatively) straightforward, iconic image.
Sollte nicht haben
- We’re not a London Bus PLUS the Beatles! No overdone cliche, we''re looking for a different point of view, not a total overview.