* * * Logo for V I N Y L & M U S I C marketplace * * *
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Logo-Design Kurzbeschreibung
Need professional logo for a new marketplace for buying & selling used vinyl records, musical instruments, audio/hifi/dj/recording equipment and (pop) culture paraphernelia (think Etsy, eBay, Discogs)
Check my instagram account to get a feel of the audience & content:
---> https://www.instagram.com/nearmintvinyl/
IMPORTANT: I need also some designs that do are NOT based on an icon of a vinyl record, but are based on the idea of marketplace / trading / buying & selling music, on nostalgia, on buying memories, of playing music / listening to music / making music... Get creative, folks!
**** UPDATE TO THE BRIEF 21/03/2016 ***
The purpose of any logo is of course to:
(1) IDENTIFY THE BRAND
NEARMINT is a europe)based peer to peer music marketplace & discovery platform, dedicated to music junkies and people who live & breathe (& make) music. It's about nostalgia, but also about taking the time to enjoy music, to relax, to discover, to share).
(2) DIFFERENTIATE FROM THE COMPETITION
we are not just an online record store. we bring people together, and create unexpected musical encounters. like finding a treasure in an old attic.
(3) CREATE MEANINGFUL ASSOCIATIONS in the minds of its customers
The brand should be associated with coolness but not with empty copycat hipsters. It should welcome people of all ages and all musical tastes, although the audience is mostly male & older than 35). Buying on Nearmint should be like giving yourself a present, maybe in a sneaky way without your wife knowing you are spending too much money on records. You are giving yourself the gift of music.
Zielmarkt/( -märkte)
(1) consumers: people who buy or sell used vinyl records, musical instruments, gear. Musicians, music lovers, collectors, dj's, music journalists, bands
(2) small independent record store owners.
(3) concert venues
Industrie/Einheitstyp
Music Download
Logo Text
NEARMINT or N/M (tagline: "the music marketplace")
Logo Stile, die Sie interessieren können
Pictorial / Combination-Logo
Ein reales Objekt (Text optional)
Abstraktes Logo
Begrifflich / symbolisch (Text optional)
Wortmarke-Logo
Word oder namensbasiertes Logo (nur Text)
Lettermark-Logo
Kurzwort oder Buchstaben-Logo (nur Text)
Zu verwendende Schriftarten
Farben
Vom Kunden ausgewählte Farben für das Logo Design:
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- logo should be easily usable as instagram profile pic (so in a ROUND context, but the logo itself should not be round, since it is will be mainly used in a straightforward straight / rectangular website design.
Schön zu haben
- use of a headphone icon in the design
- ... but not a must, any creative idea is much appreciated :-)