octarisk - financial risk measurement
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Logo-Design Kurzbeschreibung
We need a logo design for a new software. The software itself is a toolbox for assessing financial risk of portfolios and calculating state-of-the art risk measures and high quality reports. The software is very light-weight, easily customizable, very fast and will be published under the GNU GPL - so it is free to use for everybody: both individuals as well as professional market participants like (Hedge) Funds, Banks, Insurance companies.
The logo should have a professional, modern, elegant touch and will be used on the software website (www.octarisk.com), on documentation and in the software itself (see appended a early version of the documentation (file1)).
The software is mainly written in Octave language (a Matlab clone).
Zielmarkt/( -märkte)
There are three main markets for the software:
1. as an educational toolbox for business administration and Quant students
2. as a light-weight validation and sandbox tool for all professional entities (funds, banks, insurance companies), which already use (commercial) products
3. as a standalone solution for assessing financial risk for individuals and banks, insurance companies etc.
Typically, potential users are conservative males of age 30-50.
Industrie/Einheitstyp
Finance
Logo Text
octarisk
Logo Stile, die Sie interessieren können
Pictorial / Combination-Logo
Ein reales Objekt (Text optional)
Abstraktes Logo
Begrifflich / symbolisch (Text optional)
Lettermark-Logo
Kurzwort oder Buchstaben-Logo (nur Text)
Zu verwendende Schriftarten
Farben
Vom Kunden ausgewählte Farben für das Logo Design:
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- It would be nice if the logo contains some hints to the financial risk measurement, statistics and risk - something like histrograms or profit and loss distribution functions (see image on cover of documentation).
Schön zu haben
- The logo should be easily recognizable if it is small size (e.g. in the browser tab) - so not too many details.
Sollte nicht haben
- The logo should distinguish itself from competitors (e.g. http://www.numerix.com/, http://www.opengamma.com/. https://www.sungard.com/)