• A$200

• 18 Designs

• 7 Designer

---

Menü-Design Kurzbeschreibung

The "Hotel Spencer Bar and Grill" will be launched in the next few months. It consists of the ground floor of the Hotel Spencer, an iconic building built in the 1915-1920's in West Melbourne. Prior to the building changing hands in late 2012, the venue traded as a bistro pub. While not seeking to alienate the original customers, the HS Bar and Grill seeks to capitalise on the original strengths of the former pub however, re-launch the business in Oct 2013 as an avant-garde and edgy hospitality establishment that would attract clientele from nearby businesses and local residents for drinks, lunch and dinner. The property has got an distinct upscale restaurant room and a separate front bar that aims to be more casual with a separate bar menu. Apart from the businesses and residents, the area also benefits from sports spectators that frequently park in the area to attend live games at Melbourne's Etihad stadium on week ends.

The task is to design a logo and menu design that would be supportive if the HS rich history yet contemporary - seamlessly matching the progressive intentions of the establishment

Zielmarkt/( -märkte)

24- 35 is the predominant age group of residents/ workers in that area

Industrie/Einheitstyp

Hospitality

---

Sehen und fühlen

Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.

---

Anforderungen

Muss haben

• Logo design icon ready to be transferred to business cards, letter heads, marketing etc.
  Menu page ready for printing on editable word template matched with an appropriate complimenting font.

Schön zu haben

• Some reference point (s) to:
  - the old Melbourne that existed in the booming 20's
  - Spencer street was named after the aristocratic Spencer family of which the family crest contains the colors black, burn orange & yellow (Refer to wikipedia)
  - "HOTEL SPENCER" is already spelt out in the brickwork in Art Deco lettering typical of that period

---

Dateien

Alle Dateien herunterladen - 1,6 MB