Rebranding of CareXtend to become FitBoomBah
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Logo-Design Kurzbeschreibung
We recently relaunched our site careXtend (see http://www.carextend.com). The original site had a business-to-business focus, but now we are focusing on direct to consumer. So now we have decided to rebrand the site. The new new name will be "FitBoomBah".
FitBoomBah is a play on "sis-boom-bah", a cheerleading chant, originally (1867) an echoic phraseimitating the sound of a skyrocket flight ( sis), theburst of the fireworks ( boom), and the reaction of thecrowd ( (b)ah).
Please note, this is our second attempt at developing a new logo. Some may have participated in our last attempt to rename the site "wepear"; however, this brand identity did not test well with our consumers.
The site is focused on making healthy living easy by connecting healthy tips with the latest product and service innovations in fitness, weight loss, nutrition and beauty.
We source our innovations from places like indigogo, kickstarter, health blogs, the Consumer Electronics Show (CES) etc., before they become readily available on sites like Amazon, Groupon, or other mass market channels. Essentially we serve as a launch platform for these new innovations, helping them gain market awareness and traction before approaching more traditional or mainstream distribution channels.
So essentially we are "bursting" our launching the products in to the market to see the reaction of the crowd (our users).
Aktualisierungen
I have added a few samples for your consideration. I like the idea of each letter getting progressively larger (like a ramp). Added Sunday, May 22, 2016
Zielmarkt/( -märkte)
Target Market : Women 25 - 55 with income > 40k
Industrie/Einheitstyp
Health And Wellness
Logo Text
FitBoomBah with and without the tagline "healthy tips, brilliant innovations"
Logo Stile, die Sie interessieren können
Emblem-Logo
Logo eingeschlossen in einer Form
Pictorial / Combination-Logo
Ein reales Objekt (Text optional)
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- Convey excitement of a new product bursting in to the market. Should be fun and consumer friendly.
Schön zu haben
- Perhaps experiment with using 2 or 3 different fonts or font treatments for the 3 parts "fit" "boom" "bah"
Sollte nicht haben
- Not be cheesy or corny, featuring fireworks, rockets, etc. I want this to convey bursting or launching without using images of rockets and fireworks.