Global Horseracing business needs a NEW ICON for the current logo

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Since 1976 we have been making racing jackets and caps.
We do not want to change the HYLAND text. We included the raw file of our current logo so you can use it in your proposal.
Or goal is to have an "Icon" that represents our brand that is racing jackets and caps.
The current star logo can be incorporated in the new icon but I am open to other creative ideas.
More more information about our business please click onto our website
Our website is www.hylandsportswear.com
Aktualisierungen
I think you should stick with your Hyland font as is, but get rid of the star. There's opportunity to put some "race colours" through some of the letters - so you have a simple logo that also identifies a little of what you do. Have some of he letters filled in with the patterns of some of the famous colours you've done. Can we expand on this, something fresh and modern - sport theme, not too corporate http://hylandsportswear.com/ Added Wednesday, July 13, 2016
I think you should stick with your Hyland font as is, but get rid of the star. There's opportunity to put some "race colours" through some of the letters - so you have a simple logo that also identifies a little of what you do. Have some of he letters filled in with the patterns of some of the famous colours you've done. Can we used our racecolours in soemthing that looks dynamite, relates to us -, he tells people what we do - we make colours Check logo outhttp://hylandsportswear.com/any questions keep asking please Added Wednesday, July 13, 2016
The Contest has been extended and the brief updated to give you a better idea of what we are looking for.
Thank you for participating. We look forward to your new submissions based on the updated brief.
Added Thursday, July 14, 2016
Zielmarkt/( -märkte)
JOCKEYS, TRAINERS, HORSE OWNERS,
Industrie/Einheitstyp
Business
Logo Text
HYLAND
Logo Stile, die Sie interessieren können
Pictorial / Combination-Logo
Ein reales Objekt (Text optional)



Abstraktes Logo
Begrifflich / symbolisch (Text optional)



Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- * We would stick with the current Hyland font as is.
- * The Star can go or incorporated nicely in the new icon. We are leaning towards getting rid of the star.
- * There's opportunity to put some "race colours" through some of the letters - so you have a simple logo that also identifies a little of what you do. Have some of the letters filled in with the patterns of some of the famous colours you've done. "Racing Colours" are the racing jackets and hats we make.
Schön zu haben
- Icon tone/feel:
- - Modern, Unique, Sporty, relates to racing colours (or patterns) we make.
- - Think NIke, UnderArmour - they are unique, recognizable, abstract, sporty,
Sollte nicht haben
- Avoid cliche icons like Horse shoe, Horses, Jockey.
- - Looking for a unique, iconic symbol that relates to our "racing colours" that will go with the current Hyland Font.