Advertisement / poster for sports nutrition brand

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We need some advertisement designs (which can later also be used as posters) for a Belgian sports nutrition brand.
The feeling we want to create is a little mystique, mysterious, raw, dark, strong, etc.
If possible, a mix between the look and feel of Burning Man, Tomorrowland, Spike (tv channel), dia de los muertos,... Don't know if this is very clear, but I hope so!
Some examples of previous advertisements and pictures used are attached, but we want to go further than this, a little out of the traditional box.
If there are any questions, don't hesitate to ask. Products used are not really important, but I've added pictures of the Pure Whey (protein powder) which is one of our bestsellers (can be replaced if needed later).
Zielmarkt/( -märkte)
The target group is mostly male, between 18 and 35 years old and interested in fitness and bodybuilding.
Industrie/Einheitstyp
Fitness
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- Out of the box ideas, something different than the traditional fitness advertisement. Something different than the ads included, not just a fitness body in the background with the product in front.