Contemporary identity required for new start up!

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Logo-Design Kurzbeschreibung

Stumble + Love is a new blog featuring independently owned stores that house beautifully designed products (primarily homewares, but also fashion, food, jewellery). The stores are not necessarily found in the advertised ‘shopping precincts’ of cities, but are found in country towns, suburban streets or hidden city laneways.

I would like a corporate identity (logo, colour palette and font/s). I'd like a logo that is fresh and appealing, and that identifies with idea of stumbling across stores and falling in love with them. This came about from walking the little cobblestone streets in European countries and finding stores that weren't in the tourist brochures.

It also needs to align with the types of stores that will generally be featured. Words that spring to mind are elegant, luxurious, contemporary, creative, simple, delicate, warm, inviting.

It needs to work across both digital and print mediums, and needs to be flexible to suit different formats and sizes (ie banner v avatar). Ideally I’d like text and a non-text element that can also be used as a standalone symbol of the brand - however if there is a text only logo that looks amazing, I'll happily consider it. I'll be designing the stationery etc for the brand, so need elements that lend themselves to a bit of creativity.

The + symbol does not need to be a +. I do prefer it, and use it when writing Stumble + Love in normal font, but if you can wow me with another 'and' symbol, I may change my mind.

As far as the colour palette goes, I am fairly open to suggestions although I'd like to avoid 'dull' colours. It doesn’t have to be a two colour design, although if more colours are used, I’d like 2-3 of them to be the main colours, with the other colours being secondary/supporting colours.

I’d prefer the font to be clean and fresh – certainly not one of the cartoon type fonts.
The aim is that Stumble + Love will ultimately grow to provide advertising space and will also buy advertising space (print and digital) so the logo will need to have an immediate impact and be memorable.

Info-Symbol
Aktualisierungen

Hi Designers


Thanks for the submissions so far. It's definitely interesting to see the interpretations of the brief, and I'll be attempting to provide feedback to individual designers over the coming days. 

A few friends who reviewed the brief have pointed out a few extra notes I could make, and the designs that have been submitted have highlighted some things that I'm not so keen on including (although didn't realise it when first writing the brief). 

I'll be updating the brief shortly.

Looking forward to more designs - some received so far have been quite impressive!

Thanks, 
Suz

Added Tuesday, November 08, 2011

Hi designers,


Just wanted to provide an update and say thank you for all the submissions!

A few submissions on the last day have certainly made the decision even more difficult. A poll is running at the moment amongst family, friends and colleagues, and at this rate I may be purchasing more than one design.

I hope to have my decision made on Wednesday evening (Australian time).

Thanks again to all of you for your ideas.

Cheers
Suz

Added Sunday, November 27, 2011

Industrie/Einheitstyp

Advertising

Logo Text

Stumble + Love


Logo Stile, die Sie interessieren können
Emblem-Logo

Logo eingeschlossen in einer Form

Pictorial / Combination-Logo

Ein reales Objekt (Text optional)

Abstraktes Logo

Begrifflich / symbolisch (Text optional)

Figuren-Logo

Logo mit Abbildung oder Zeichen

Wortmarke-Logo

Word oder namensbasiertes Logo (nur Text)


Sehen und fühlen

Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.

Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes

Anforderungen
Muss haben
  • No must haves.
Schön zu haben
  • Optional tag line:
    Showcasing beautiful boutiques

    I'm happy to consider 'illustrative/sketch' looking logos as well.

    The logo could incorporate some sort of walking track/footsteps type of image perhaps?
Sollte nicht haben
  • Even though the title has the word 'love' in it, I'd like to avoid images of hearts (unless very abstract).
Zahlungen
1. Platz
A$290
2. Platz
A$110
3. Platz
A$100
Zahlung fürs mitmachen x 4
A$20
Gesamt
A$580

Projekt-Deadline
17 Nov 2011 23:37:32 UTC
Language

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